Volume II · The Membership

A practice, kept slowly.

"A relationship — not a transaction. We do not believe in points, streaks, or pressure. We believe in returning your care, quietly, over time."

— From the founder's letter, no. 02
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What the membership is.

Becoming a member of S.E.L.F. is free, and the membership is offered openly to anyone who chooses to begin a practice with us.

There is nothing to buy, nothing to maintain.

Every purchase you make returns a percentage of itself to you, held as store balance. The longer your practice continues with us, the more is returned — beginning at 10% and rising to 20%.

Members also receive small additional courtesies: a tier discount on every order, a birthday offering, early access to seasonal arrivals, and a four-step ritual that unfolds as you advance.

And once a tier is reached, it is yours. We do not downgrade members for being still.

The four standings.

Tier 1

Seedling

A practice begins. The first tending.
FREE · ON REGISTRATION

Return

10%

Discount

–

Top-up bonus

1× match

Ritual access

Cleanse

Welcome offering

RM 10

Tier 2

Bloom

The first flower opens. The practice deepens.
FROM RM 500 LIFETIME

Return

12%

Discount

2%

Ritual access

+ Tone

Quarterly samples

3 minis

Early access

48 hours

Tier 3

Garden

A cultivated abundance. Many plants, tended together.
FROM RM 2,000 LIFETIME

Return

15%

Discount

5%

Ritual access

+ Treat

Free shipping

RM 100+ MY

Birthday

RM 30

Consultation

Once a year

Tier 4

Sanctuary

A place of refuge. The full ritual, kept.
FROM RM 2,000 LIFETIME

Return

20%

Discount

10%

Ritual access

Complete

Free shipping

RM 60+ MY

Overseas courtesy

RM 15 off

Birthday

RM 60

Annual ritual box

Yours

Member events

Invited

How it unfolds.

i.

You begin.

Registration is free, and the moment you join we add RM 10 to your balance as a welcome. You enter at Seedling — the practice's first tending. The first ritual step, Cleanse, is yours.

ii.

You shop, slowly.

Every purchase is returned to you in part — a percentage held as store balance, used however and whenever feels right. As your lifetime grows, the return grows with it, and new ritual steps open quietly along the way.

iii.

You keep your standing.

Once a tier is reached, it is yours to keep. We do not downgrade members for being still — the practice is yours, kept patiently. Each tier offers more, and Sanctuary holds the complete ritual.

The mechanics.

No. 01 · The Return

Every purchase returns a portion to you.

A percentage of every cash payment is credited to your store balance, ready to be used on future orders. The rate begins at 10% and rises to 20% as your practice deepens.

Pay RM 100 at Bloom (12% return), and RM 12 is added to your balance. Yours, ready when needed.

No. 02 · The Top-up

Top up your balance, and we match it.

Add any amount to your store balance at any time, and we credit the same in return. It is the brand's most generous offering — a way of saying: stay close to us, and we will return the favour.

Top up RM 100, and RM 200 lands in your balance. Valid for 90 days.

No. 03 · The Discount

A quiet courtesy on every order.

From Bloom onward, a tier discount is applied to your order subtotal — 2% at Bloom, 5% at Garden, 10% at Sanctuary. It is automatic, applied before any other calculation.

At Garden, an order of RM 200 becomes RM 190 before your balance is applied.

No. 04 · The Balance Cap

Your balance is preserved.

To ensure your store balance lasts, it covers up to 30% of any single order. This keeps your balance from disappearing on one purchase, and rewards consistent practice over time.

On an order of RM 100, up to RM 30 may be paid from balance. The rest from cash or card.

Other small returns.

Beyond your purchases, five small gestures are recognised — each once, each dignified. No daily streaks. No missions. No pressure.

A welcome offering

Granted the moment you register your account. A small thank-you for beginning.

RM 10

A considered reflection

For sharing a thoughtful review on a product you have used. Once per product.

RM 10

Your birthday month

An offering during your birthday month — RM 30 for Garden, RM 60 for Sanctuary members.

RM 30+

Completing your skin profile

For sharing your skin’s character — so our recommendations are more considered.

RM 10

Sharing a discovery

When you invite a friend and they complete their first order — RM 20 to each of you.

RM 20

No daily check-ins, ever.

We will never ask you to log in to keep your standing. The practice is yours, kept patiently.

Considered questions.

How do I become a member?
Simply create an account on our site — there is no fee, no minimum purchase, and no commitment. You begin at Seedling immediately, and RM 10 is added to your balance as a welcome.
Store balance — both the bonus from top-ups and the return earned from purchases — is valid for 90 days from the date it is credited. We will send a quiet reminder fourteen days before any portion is set to pass.

The cash portion of a top-up does not pass — only the bonus does. This is a deliberate fairness.

Nothing. Your tier is yours to keep — we do not downgrade members for being still. When you return, your standing is exactly as you left it. Only your store balance follows the 90-day validity above.
Your balance covers up to 30% of any single order’s subtotal. This is by design — it preserves your balance for many smaller occasions, rather than disappearing on one large purchase. The rest is paid by card, bank, or e-wallet.
No. Only the cash or card portion of your orders counts toward your lifetime spend, which determines tier qualification. This ensures the tier system rewards genuine commitment rather than recycled credit.
Quietly. When you cross a threshold, your tier updates automatically on your account, and a single thoughtful note is sent to your email. There are no popups, no celebrations, no confetti. The recognition is the upgrade itself.
Balance is held per account and cannot be transferred. However, our refer-a-friend program offers RM 20 each to you and a friend when they complete their first order — a quiet way of sharing what you’ve found.
For now, S.E.L.F. ships within Malaysia — both Peninsular and East. We are growing slowly, on purpose, and reaching further is something we will do when we can do it carefully.
Shipping is offered freely to Garden members on Peninsular Malaysian orders above RM 100, and to Sanctuary members on orders above RM 60. For East Malaysia, Sanctuary members receive a RM 15 shipping courtesy on every order, and standard rates apply for the remainder. For all other members, shipping is offered at standard rates, with free shipping on Peninsular orders above RM 150.

We would like to hear them. Write to us at care@self.com.my — and we will reply considerately.

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